Professional Experience

Mar 2022 - Present

 

Aug 2018 - Mar 2022

frog / Copy Lead

frog is a world-leading product design studio and consultancy. I work across multi-disciplinary teams as writer, strategist, and content designer. I lead the brand team’s copy capability, managing digital design projects to ensure that verbal inputs are strategically aligned with brand goals. Clients include LEGO, IKEA, and Sanofi. Work includes:

  • Ensuring creative executions fulfil brand values and business need.

  • Consulting on and co-authoring content and editorial strategy.

  • Long-form editorial and branded content, UX copy, website and app copy, articles, stories, scripts, narratives, taglines and tone of voice.

  • Defining brand purpose and articulating value propositions for some of the world’s most influential companies.


R/GA / Senior Writer

I owned the copywriting capability for the R/GA London office, which includes acting as in-house thought leadership editor. I worked with a broad spectrum of clients including IKEA, Le Creuset, LVMH, Nike, Google and more.

Freelance / Writer, Consultant

While undertaking a master’s degree at the Royal College of Art and Imperial College London, I worked on a variety of freelance projects which spanned across disciplines, including innovation consultancy, strategy, design research and writing. Clients include WARC, The Gunn Report, Contagious, Imperial Consultants (ICON), Defra and others (subject to NDA).

Highlights include:

  • Conducting trend research and reporting on cultural shifts in technology and design.

  • Leading design thinking workshops for clients to explore and define user experience principles.

  • Facilitating product innovation workshops designed to solve for behavioral attitudes to littering.

Sept 2016 - Jul 2018

 

Jan 2015 - Sept 2016

Contagious Communications / Staff Writer

Contagious keeps clients and the wider world up to speed with developments in technology, shifts in marketing, and consumer trends. As part of the editorial team I worked across Contagious magazine, the daily intelligence resource Contagious I/O and the company's in-house consultancy. Key responsibilities included:

  • Co-authoring the end-of-year trend review Most Contagious, leading research to highlight the past year’s most directional themes, trends, and campaigns.

  • Writing articles for Contagious, the award winning quarterly magazine about innovation, consumer trends, design and technology.

  • Curating, researching and writing weekly articles for Contagious I/O, exploring the strategy and insights behind successful innovation.

Dec 2012 - Dec 2014

Contagious Communications / Writer, Researcher

  • Managed submissions, sourcing strategically-led stories from all continents through an extensive network of PR and marketing contacts in creative agencies globally.

  • Conducted strategic pitch research for agencies, producing content and reports for a wide range of clients.

April 2016 - Present

Reach Out Academy / Mentor (Volunteer)

Education

2016 - 2018

 

2009 - 2012

Royal College of Art, Imperial College London

Innovation Design Engineering MA/MSc (Merit)

A multidisciplinary course that brought together designers, artists, writers, engineers and computer scientists. Here, I worked with diverse teams, leading design research and strategy, culminating in a solo final year project that explored the implementation of a new sustainable model for flexible voluntary work.

University of Bristol

Economics and Politics BSc (1st Class Honours)

Other projects

Furnishing Futures
I volunteer weekly with this charity, representing them at trade events, participating in house cleans, warehouse organisation and installations for families.

Home Kitchen
A pro bono project working with Soup Kitchen London on a new initiative to staff a gourmet restaurant with people facing homelessness. My work included strategy, restaurant brand identity and fundraising communications resulting in +£400,000 raised.

Founderland
I worked with this Google-funded organisation on defining a strategic vision to help -disrupt the venture capital industry and help female founders get access to a higher proportion of startup funding.

Barn the spoon
I worked in the Hackney Road storefront for Barn the Spoon, a spoon carver based in London. I covered the Saturday shift managing the store, crafting woodenware for sale.

Skills

  • Adobe Illustrator / Photoshop / Indesign

  • Editorial / Copy-editing / Proofreading

  • Content strategy / Innovation-led design thinking

References available on request