Founderland
Their ask
Founderland (formerly Tech in Colour) is a platform to help ‘BAME’ female founders get their businesses off the ground, who are working towards a future where the start-up landscape is more inclusive and diverse. We collaborated with them to refine their value proposition, strategy and brand.
Our answer
In just 12 days, we finessed a ‘north star’ strategy, wrote a brand manifesto, created a tone of voice, and redesigned the entire brand.