Brand definition, digital tone of voice and messaging guidance for the iconic French cookware brand.
A selection of branded editorial work from across the Nike app suite, Nike.com and social media.
Naming, strategic definition, brand manifesto and tone of voice for a non-profit organisation designed to support female founders of colour on their startup journey.
Brand playbook, including tone of voice and messaging guidance for a new automated warehouse logistics brand.
A collaborative project designed to make the internet more accessible for people with visual impairments.
A prototype digital storytelling experience build for the smart home of the future.
An internal messaging toolkit to help LVMH recruiters attract the best talent across creative, business and technology.
A digital tone of voice and exemplar copy across the suite of Beam Suntory brands.
A selection of pieces written during my tenure as a writer for Contagious magazine.
Value proposition definition, brand purpose articulation, manifestos, tone of voice and brand personality pillars.
Content audit, strategy and design for the newly rebranded Le Shuttle website.
Brand definition, tone of voice, manifesto and social media copy for a purpose-driven non profit restaurant.
Various projects as strategist and lead copywriter at one of LEGO’s agencies of record.
A selection of work for IKEA, including work for the loyalty proposition, IKEA Family.
